Content Marketing is King

By September 26, 2014 Marketing No Comments

content

Content marketing is king in the new digital marketing world.

Here are the facts from 2014 to chew on.

  • $135 billion will be spent on new digital marketing collateral (content) in 2014
  • 78% of CMO’s think custom content is the future of marketing
  • Internet advertising will make up 25% of the entire ad spend by 2015
  • Social media marketing budgets will double over the next 5 years
  • Email with social sharing buttons increase click through rates by 158%
  • Nearly 50% of companies have content marketing strategies
  • 33% of traffic from Google’s organic search engine results go to the first item listed
  • 67% of B2B content marketers consider event marketing essential
  • 73% of reporters think press releases should contain images
  • 72% of “Pay per Click” marketers plan to increase their budget in 2014
  • 52% of all marketers have found a customer via Facebook in 2013
  • B2B companies that blog generate 67% more leads
  • 43% of all marketers found a customer via LinkedIn
  • 55% of marketers worldwide increased digital marketing budgets in 2013
  • Customer testimonials have the highest effectiveness for content marketers at 89%
  • Videos on landing pages increase conversions by 86%
  • 65% of your audience are visual learners
  • Marketers will use dynamic content to deliver highly personalized experiences to the right audiences at the right time
  • Inbound marketing delivers 54% more leads than traditional outbound marketing
  • Visual data is processed 60,000 times faster by the brain than text.