Content Marketing is King

By September 26, 2014 Marketing No Comments


Content marketing is king in the new digital marketing world.

Here are the facts from 2014 to chew on.

  • $135 billion will be spent on new digital marketing collateral (content) in 2014
  • 78% of CMO’s think custom content is the future of marketing
  • Internet advertising will make up 25% of the entire ad spend by 2015
  • Social media marketing budgets will double over the next 5 years
  • Email with social sharing buttons increase click through rates by 158%
  • Nearly 50% of companies have content marketing strategies
  • 33% of traffic from Google’s organic search engine results go to the first item listed
  • 67% of B2B content marketers consider event marketing essential
  • 73% of reporters think press releases should contain images
  • 72% of “Pay per Click” marketers plan to increase their budget in 2014
  • 52% of all marketers have found a customer via Facebook in 2013
  • B2B companies that blog generate 67% more leads
  • 43% of all marketers found a customer via LinkedIn
  • 55% of marketers worldwide increased digital marketing budgets in 2013
  • Customer testimonials have the highest effectiveness for content marketers at 89%
  • Videos on landing pages increase conversions by 86%
  • 65% of your audience are visual learners
  • Marketers will use dynamic content to deliver highly personalized experiences to the right audiences at the right time
  • Inbound marketing delivers 54% more leads than traditional outbound marketing
  • Visual data is processed 60,000 times faster by the brain than text.