Content marketing is king in the new digital marketing world.
Here are the facts from 2014 to chew on.
- $135 billion will be spent on new digital marketing collateral (content) in 2014
- 78% of CMO’s think custom content is the future of marketing
- Internet advertising will make up 25% of the entire ad spend by 2015
- Social media marketing budgets will double over the next 5 years
- Email with social sharing buttons increase click through rates by 158%
- Nearly 50% of companies have content marketing strategies
- 33% of traffic from Google’s organic search engine results go to the first item listed
- 67% of B2B content marketers consider event marketing essential
- 73% of reporters think press releases should contain images
- 72% of “Pay per Click” marketers plan to increase their budget in 2014
- 52% of all marketers have found a customer via Facebook in 2013
- B2B companies that blog generate 67% more leads
- 43% of all marketers found a customer via LinkedIn
- 55% of marketers worldwide increased digital marketing budgets in 2013
- Customer testimonials have the highest effectiveness for content marketers at 89%
- Videos on landing pages increase conversions by 86%
- 65% of your audience are visual learners
- Marketers will use dynamic content to deliver highly personalized experiences to the right audiences at the right time
- Inbound marketing delivers 54% more leads than traditional outbound marketing
- Visual data is processed 60,000 times faster by the brain than text.