A travel destination with little known assets needs branding and website traffic. A two-year campaign is launched. Flagship attractions are the historic homes and lore of the secret Culper Spy Ring of Washington’s army. Paid and Social channels are used. The cornerstone is a geo-targeted banner campaign in the #1 travel/lodging website. The creative leverages the premiere of and audience engagement in the AMC TV series “Turn” about the Ring. A high 26% click-through rate among a million paid impressions over 4 months, is achieved. A Facebook Timeline is launched with content about “secrets” that further engages consumers and increases website traffic 50% in year one and another 20% in year 2. Each year 90% are new visitors.