A hotel with limited marketing investment that operates year-round in a seasonal resort needs business from four market segments at different times of the year. An integrated, cross-channel media strategy consists of display in geo-targeted travel, lodging and meeting websites; Search; bridal magazines with online listings; local print-online lifestyle and restaurant media.
With consistent, “family look” creative. With analytics finally embedded in its in-house-managed web site for measurement.
Click through rate hits it out of the ballpark with an average high of 59% in 3 months!